Steve Cruz


With nearly three decades of experience in the attractions and hospitality industry, Steve Cruz joined the Wilderness at the Smokies resort in Sevierville as Director of Sales and Marketing in 2009 and was named General Manager of the property in 2011.  Wilderness at the Smokies is a unique year-round vacation destination that features a 36-hole championship golf course, over 700 rooms and suites, the Adventure Forest family adventure center with a variety of indoor “dry” attractions, two outdoor waterparks, and an indoor waterpark.

Cruz’s roots in the tourism field began with Spirit Cruises in Norfolk, Virginia, and he worked with the cruise line for a decade in New York City.  He began his work in Tennessee at Dolly Parton’s Dixie Stampede dinner & show attraction in Pigeon Forge; he served there as Corporate Director of Sales and Marketing for 13 years.  He also worked for Herschend Family Entertainment, the parent company of Dollywood, at their Wild Adventures park in Valdosta, Georgia.

A native of Puerto Rico, Cruz graduated from Valdosta State College with a degree in Musical Theater and Dance.  He has been active in the Sevier County community with the Boys and Girls Club, with Leadership Sevier and on the Sevierville Chamber board of directors.