Sande Weiss is President of the Music Road Resort, which consists of the 163-room Music Road Hotel, the 140-room Music Road Inn and the 16,000-square-foot Music Road Convention Center. She is owner, along with the Langley family, of the Music Road Hotel and the Music Road Convention Center.
She oversees a team of 155 employees, directs operations and guides marketing and business development efforts for all three components of the resort.
Weiss moved to East Tennessee in 1997 to direct the advertising and marketing for the Louise Mandrell Theater. She became the General Manager in 2000 and was responsible for operations, marketing and community involvement.
Her involvement with Mandrell dates to 1994, when she became Director of the Louise Mandrell Celebrity Shoot, an annual fundraising project for the Middle Tennessee Council of the Boy Scouts of America. The event’s goal was to raise awareness for the Boy Scouts of America, which was accomplished through a series of eight television specials. Weiss gained the involvement of large corporations and organizations such as the NRA, Beretta, Coca-Cola and Remington, plus celebrities such as Charleston Heston, Reba McEntire and Robert Conrad. The Louise Mandrell Celebrity Shoot grew into the largest event of its kind in the nation and raised more than $1 million.
After Mandrell’s theater was sold in 2005, Weiss became Vice President of WonderWorks, the science-oriented upside-down attraction in Pigeon Forge. In addition to overseeing operations, community relations and marketing, she assembled a team of educational leaders and developed a Pepsi-sponsored guidebook that combined the entertainment experience found within WonderWorks with the educational aspects of each exhibit. WonderWorks became a major destination for educational school trips.
In 2011, Governor Bill Haslam announced the formation of a statewide Tourism Committee to explore ways to take Tennessee tourism to a new level. Weiss was its first marketing chair, leading a statewide team of industry leaders to gather existing research and to conduct new research supporting the committee’s strategic plan. In 2016, Weiss was asked to Co Chair the Tourism Committee as the East Tennessee representative along with Colin Reed (Chairman) and Jack Soden (Co Chair). She continues her role as Chair of the Knowledge-Driven Research Committee.
She has served on the Board of Directors for Leadership Sevier, the Pigeon Forge Hospitality Association and the Our Smokies-Our Future Task Force.
Weiss is married to Lou Weiss, a contractor and broker/owner of Legacy Real Estate in Dandridge, Tennessee.
Weiss earned a bachelor’s degree in communications and a master’s degree in higher education at Ball State University in Muncie, Indiana.